Luxury Daily, Jan. 28, 2022 – Mythbusting Gen Z: The truth behind this buzzing generation
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| | Marketing Mythbusting Gen Z: The truth behind this buzzing generation | Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort. Entire
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Automotive Lamborghini ventures into new space with NFT project | Italian automaker Lamborghini is breaking into the NFT space for the first time with a unique art initiative. Entire
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Apparel and accessories What can luxury learn from Madhappy? FREE | Los Angeles-based label Madhappy’s emphasis on community and authenticity has endeared the streetwear and lifestyle brand to discerning Gen Z shoppers. Entire
article | Fragrance and personal care Guerlain explores its own history with a bold lip | French beauty house Guerlain is turning the clock back more than 200 years to explore its rich Parisian history as it introduces a new collection of bold red lip shades. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs LVMH, Fendi, Versace, Neiman Marcus and Rolls-Royce | Luxury Daily’s live news: LVMH sees record 2021, fashion and leather goods thrive; Fendi launches special edition Baguette with Sarah Jessica Parker; Versace taps Hadid sisters in familial approach to spring campaign; Neiman Marcus Group partners with Human Rights Campaign; Rolls-Royce honors Singapore, orchids in latest bespoke vehicle. Entire
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Retail How China’s new lifestyle trends will affect luxury in 2022 | In recent years, sharing platforms such as Xiaohongshu, while becoming key references for many consumers in making consumption decisions, have exposed brands to younger lifestyles. Entire
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