Luxury Daily, Jan. 25, 2022 – Does Instagram have a TikTok problem?
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| | Marketing Does Instagram have a TikTok problem? | Once considered a disruptive mobile app, social media platform Instagram faces continued hurdles from new platforms and legal controversies. Entire
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Retail Farfetch CEO sees tech innovation as key to ‘new luxury’ | Being slow to digitize luxury has kept brands from fully personalizing high-end retail experiences. Entire
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Fragrance and personal care Armani opens up about beauty values with Tessa Thompson | Italy’s Armani Beauty is putting a fresh face forward with several new videos featuring its new global ambassador. Entire
article | Food and beverage Rémy Martin toasts to the good life with new XO campaign FREE | French Cognac brand Rémy Martin is targeting a new generation of pleasure-seekers in celebration of the Chinese New Year with a new XO campaign. Entire
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Retail What are the secrets to selling hard luxury to Gen Z in China? | Whereas luxury, in previous decades, was about exclusivity and conveying wealth and status through the object or logo itself, young luxury consumers today are public and open about their consumption habits and eager to share. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Kering, Tiffany & Co., Thierry Mugler, McLaren and US stocks | Luxury Daily’s live news: Kering sells Girard-Perregaux, Ulysse Nardin to its current management; Tiffany & Co., Pharrell announce new partnership; French designer Thierry Mugler dies at 73; McLaren debuts spring sportswear collection with Castore; US stocks impressively rebound after volatile Monday. Entire
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Columns When will the first luxury brand open its metaverse flagship store? FREE | Up to 95 percent of all luxury purchase decisions are formed during the digital journey, making all digital brand touch points the new moments of truth. Entire
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