Luxury Daily, Jan. 21, 2021 – Building trust, leveraging tech key in luxury real estate marketing
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| | Real estate Building trust, leveraging tech key in luxury real estate marketing  |  NEW YORK — Building authentic relationships and digital targeting are key to successfully marketing to high-net-worth individuals within the luxury real estate sector. Entire
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| Home furnishings Homeowners seeking luxury amenities that bring enjoyment |  NEW YORK — Affluents are seeking more cutting-edge amenities in luxury buildings and homes as they invest in home furnishings while marooned at home during the global pandemic. Entire
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| Automotive Porsche unveils nostalgic Boxster anniversary effort FREE |  German automaker Porsche is marking the 25th anniversary of its entry-level Boxster sports car by rolling out a limited-edition version and commemorating the vehicle’s historical success in a fresh campaign. Entire
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 | Apparel and accessories Valentino celebrates individuality, talent in inspiring campaign |  Italian fashion label Valentino is presenting a new journey into its “Inspired By” project, an effort dedicated to visionary leaders who embody the values of the brand. Entire
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| Webinar Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Richemont, Burberry, Audi, Tag Heuer, Inauguration Day and marketing webinar |  Luxury Daily’s live news: Richemont sees sales gains in Q3, boosted by ecommerce, China; Burberry achieves strong digital growth as store closures linger; Audi introduces virtual workspaces to transform internal interactions; Tag Heuer taps tennis star Naomi Osaka as ambassador; Wall Street sees record highs on Inauguration Day; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves. Entire
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| Retail Burberry sets sights on China and young consumers as retail sales fall |  Looking ahead, the London-based Burberry expects its home market to become less appealing for luxury shopping as the United Kingdom scraps its VAT (value-added tax) rebate starting this year. Entire
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