| | Apparel and accessories Quality tops quantity for emerging “Generation Less”: Positive Luxury | With the growth of sustainability and socially conscious retail at the forefront of many consumers’ minds, a new generation has emerged that goes beyond the limitations of age. Entire
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Apparel and accessories Prada exhibits merger between men’s, women’s campaigns | Italian fashion label Prada is leaning into the intersection of menswear and women’s wear while still maintaining separate factions in its new campaign that borrows from the film industry. Entire
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Automotive Audi designates electric concepts as heaven in Super Bowl spot | German automaker Audi is using one of the biggest advertising platforms to bring awareness to its new electronic endeavor, as the EV category grows. Entire
article | Travel and hospitality Personalization, sustainability continue to shape luxury travel in Africa FREE | Forward-thinking hospitality groups are emphasizing sustainability and personalization as they help affluents discover unique experiences in Africa, a continent that still holds untapped potential for luxury tourism. Entire
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Blog Top 5 brand moments from last week | Luxury brands prepared for the Super Bowl with creative efforts that appealed to a more mass audience than traditional campaigns. Entire
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Luxury Memo special reports Animals in luxury – Luxury Memo special report | The title "a man’s best friend" has long been awarded to dogs, so it is only natural that individuals desire to splurge on their furry friends. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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Research New! Luxury Daily’s State of Luxury 2019 report: Prosperous year, but dark clouds FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence. Entire
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News briefs Moncler, Armani, David Yurman, British Fashion Council, Cartier and Stella McCartney – Live news | Luxury Daily's live news from Feb. 1 - Moncler renews Genius concept in “inclusive luxury” strategy; Armani takes leaps of faith with perfume spot; David Yurman gets court orders against counterfeiters; British Fashion Council democratizes fashion week with consumer-facing event; KOLs tapped for Cartier pop-up promotion; Stella McCartney goes prehistoric for ecological eyewear effort. Entire
article | Apparel and accessories Dior, Swiss watches, cryptocurrency and luxury look-alikes – News briefs | Today in luxury - Dior to stage cruise show in Marrakech; Swiss watch industry faces "signs of stagnation"; Meet the woman who sells luxury to crypto millionaires; $50 for a Rimowa look-alike: Innovation or infringement?. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Columns 7 tactics for luxury sales associates to turn prospects into brand advocates | The convolution of the modern retail sales process along with the ever-changing business environment scenario makes it essential for luxury brands to empower and enrich their sales associates. Entire
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