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| Real estate Realm aims to make elite real estate agents more efficient by forging connections |  Real estate has traditionally operated in brand silos, but a new data-driven community intends to help luxury agents find opportunities that exist beyond their own client lists. Entire
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| Financial services How Klarna is helping the aspirational consumer buy into luxury |  NEW YORK – Installment payment provider Klarna is helping to convince younger shoppers to buy into luxury by splitting up entry-level purchases into smaller, more attractive amounts. Entire
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 | Marketing Why Big Monster holds the key to Chinese Gen Z sneaker fans |  Across three accounts — his third account is called “Monster Diary,” which streams his sneaker store visits to 1.6 million followers — Guo Yanbo has worked with brands from luxury cars such as Porsche to Chinese and Western sneaker brands such as Lining, Peak, Nike, Adidas and Vans. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Roger Vivier, Aston Martin and Moda Operandi |  Luxury Daily's live news - Roger Vivier enlists Hollywood stars Christina Ricci, Dianna Agron for playful Belle Vivier film; Aston Martin saved by $660M bailout from consortium comprising F1 billionaire Lawrence Stroll, Silas Chou and John Idol; Moda Operandi gets $100M for growing market share, tech backbone. Entire
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| News briefs Prada, LVMH, Bicester Village, unsold inventory and Fashionphile – News briefs |  Today in luxury - Prada’s new fans could be fashion victims; LVMH names head of newly created hospitality division; Luxury outlet visited by millions of Chinese tourists faces coronavirus impact; Luxury groups ponder ways to get rid of their unsold inventory; Fashionphile is turning luxury authentication into a science. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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