Luxury Daily, February 27, 2018 – Pernod Ricard’s Tareef Shawa shares liquor giant’s plans for prestige brands

Your Message Subject or Title

World’s leading luxury business publication

February 28, 2018

Read more on luxurydaily.com

Immediate Article Access — $12 FOR 12 WEEKS INTRODUCTORY OFFER SUBSCRIBE NOW

Food and beverage

Pernod Ricard’s Tareef Shawa shares liquor giant’s plans for prestige brands

With the luxury market in the United States and worldwide rebounding, Pernod Ricard's point man on luxury addresses the current state of the market and what luxury means to the French spirits marketer.

Entire article

Retail

Tmall employs VR to bridge bricks-and-mortar, online FREE

Chinese ecommerce platform Alibaba's Tmall is giving its luxury brand partners the opportunity to bring stores to users at any location with a new program indicative of the future of retail.

Entire article

Apparel and accessories

Saint Laurent takes playful look at summer selection with Vogue

French fashion house Saint Laurent is looking to outside experts in fashion and film for its latest campaign that likens its collection to playing dress up.

Entire article

Automotive

Ferrari taps enthusiasm of fan base with new model

Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.

Entire article

Luxury Memo special reports

Cities of luxury: Paris – Luxury Memo special report

Luxury is found in many cities across the world, but Paris is often among the first metropolitan locations that come to mind when one hears "luxury."

Entire article

Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

Entire article

Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

Entire article

News briefs

Ferragamo, Dolce & Gabbana, Hublot, Rolls-Royce, Karl Lagerfeld and Platinum – Live news

Luxury Daily's live news from Feb. 27 - Ferragamo to part ways with CEO Eraldo Poletto; Dolce & Gabbana puts spotlight on accessories in drone display; JetSmarter extends offerings beyond travel via Hublot partnership; Rolls-Royce grows apprenticeship program for 2018; Karl Lagerfeld heads to the beach with licensing deal; Auction spurs reluctant homebuyer to take the plunge.

Entire article

News briefs

M&A, Moncler, Anbang and Nirav Modi – News briefs

Today in luxury - Who will LVMH and Kering buy next?; Italy's Moncler expects to outshine luxury market with online push; Want to buy a luxury hotel in the US? Try China’s insurance regulator; Nirav Modi's Firestar Diamond files for bankruptcy in US.

Entire article

Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Entire article

Read all the news on luxurydaily.com | Subscribe | Search

News tips: news@napean.com
Advertising: ads@napean.com
Customer Service: help@luxurydaily.com

Luxury Daily is published each business day. Thank you for reading us. Your feedback is welcome. Please click here to unsubscribe.

Scroll below to see newsletter