Luxury Daily, February 27, 2018 – Luxury cannot afford to ignore consumers of color
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| | Marketing Luxury cannot afford to ignore consumers of color | African-American consumers represent a significant consumer base for luxury categories such as fragrances and watches, according to new data from Nielsen. Entire
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Apparel and accessories Stella McCartney puts farcical spin on fashion film | British fashion label Stella McCartney is marketing its latest menswear collection via a magical plot. Entire
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Retail Should luxury brands abandon the mall? | While many high-end brands remain invested in a shopping center presence, a new report suggests that most mall visitors are uninterested in luxury. Entire
article | Marketing Snapchat’s ecommerce experiments offer alternative to waning influencer presence FREE | Social platform Snapchat has taken on a surprising new element of its business model with the addition of a new ecommerce push. Entire
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Media/publishing Vogue’s March issue complements spring aesthetic with online short film | Vogue is ringing in the new blooms of spring with a host of advertisements for spring fashion collections and a warm-weather photo shoot with actress Alicia Vikander. Entire
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Luxury Memo special reports Cities of luxury: Paris – Luxury Memo special report | Luxury is found in many cities across the world, but Paris is often among the first metropolitan locations that come to mind when one hears "luxury." Entire
article | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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News briefs La Perla, Gucci, Meredith, Johnnie Walker and Nordstrom – Live news | Luxury Daily's live news from Feb. 26 - La Perla production to stay in Europe with new sale; Gucci marches for gun control after Florida massacre; Meredith opts for lean efficiency with sale of Time Inc. UK; Johnnie Walker transforms into Jane Walker to celebrate women’s rights; Nordstrom named consumers’ favorite fashion retailer. Entire
article | News briefs Moncler, Gucci, Trump Hotels and Aston Martin – News briefs | Today in luxury - Italy's Moncler sees further growth this year after 15pc rise in 2017 sales; Gucci seeks to escape fashion’s boom-bust; Panama's government steps into Trump hotel dispute; Aston Martin posts first profit in 8 years. Entire
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Columns 7 tips to survive the retail apocalypse in the Amazon Age | According to a recent survey, consumers are shopping online almost as much as they are shopping in retail stores. Entire
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