| | Media/publishing FT’s Jo Ellison on how she re-imagined “How To Spend It” for new era | The Financial Times’ luxury lifestyle magazine, “How To Spend It,” has gained a new look that expands its coverage of how affluent consumers are spending their money with refreshed favorites and new features. Entire
article |
Women in Luxury Register now: Women in Luxury conference New York April 15 FREE | Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, April 15 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, La Perla, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH’s Starboard Cruise Services. Entire
article |
Research Understanding the returns behavior of US shoppers | There are six different types of shoppers who do online returns, and understanding these personas can help luxury marketers better interact with customers. Entire
article | Retail The virus crisis forces China retailers to think omnichannel | The outbreak has had a heavy impact on the retail market because the majority of Chinese citizens remain under quarantine. Entire
article |
Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
News briefs Rihanna, Ferrari, Anya Hindmarch and Farfetch | Luxury Daily's live news: Farfetch introduces weekly drop of curated fashion as traditional cycles come under pressure; Anya Hindmarch wins Butterfly Mark in nod to sustainable practices; Ferrari salutes storied Grand Tourers with global-themed museum exhibition; What did it take to put together Fenty founder Rihanna’s luxury limited-edition visual autobiography? Entire
article |
Marketing Keynote 2020 preview: How Facebook and Instagram balance consumer needs in a digital-first world | Ahead of this year's Luxury Society Keynote, guest speaker Morin Oluwole, global head of luxury at Facebook and Instagram, discusses how social media platform marketplaces are making a name for themselves in the world of high-end spenders. Entire
article |
Marketing How marketers can prepare for Google ending third-party cookies on its Chrome browser | Whether or not industry practitioners agree with Google's plan for cookie blocking, this is the inevitable future of marketing. Entire
article |
|
|
|