| | Retail Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign | Department store chain Saks Fifth Avenue has teamed up with actress, director and producer Rashida Jones to grace the cover of its 2020 spring catalog and star in its ad campaign, as the retailer aims to focus on edgy and buzzworthy women and play up the extraordinary uniqueness of their personal style. Entire
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Women in Luxury Register now: Women in Luxury conference New York April 15 FREE | Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, April 15 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, La Perla, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH’s Starboard Cruise Services. Entire
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Education How does Hermès define its innovation? | French fashion and leather goods giant Hermès has gone to some pains to explain its take on innovation as rivals LVMH and Kering group brands up the ante in touting their craftsmanship, quality, creativity and bespoke elements. Entire
article | Retail Can Amazon succeed in luxury? | Amazon has been clandestinely operating a luxury retail site called VRSNL since September. Entire
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Nonprofits Should brands be blamed for not doing due diligence on Chinese Red Cross aid? | In China, the public is now enraged by the Red Cross' mishandling of donations in the tens of millions from luxury companies such as LVMH, Richemont and Coach — all while the number of infected has climbed to over 72,000 since the virus first arrived. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada | Luxury Daily's live news: Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility; Walpole and Redrice Ventures in strategic partnership to help fund early-stage UK luxury firms; Ferragamo taps creative style icons for new Viva shoe campaign; Prada, extending campaign to book, asks consumers to create own acronym with brand name. Entire
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Automotive Keynote 2020 preview: How BMW puts brand authenticity above all | Ahead of this year's Luxury Society Keynote, Tobias Weber, BMW’s head of brand and entertainment cooperations and KOL relations, discusses how brand continuity helps BMW remain a top player in the ever-dynamic luxury field. Entire
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