Luxury Daily, February 16, 2018 – Loyalty, consumer data will drive future online luxury spending
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| | Retail Loyalty, consumer data will drive future online luxury spending | NEW YORK – Chinese consumers play a massive role in the luxury business right now and make up a key part of how brands can accurately identify who their consumers are today. Entire
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Apparel and accessories Tom Ford promotes new collection with undressed models | U.S.-based fashion label Tom Ford is taking a unique approach to advertising the clothing of its spring/summer 2018 collection by having his models appear scantily clad. Entire
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Jewelry Piaget, Hublot get close to U.S. consumers, supporting watch exports | As the watch industry continues to struggle within the United States, Watches & Wonders is giving watchmakers a platform to unveil their new designs for the first time in the country. Entire
article | Travel and hospitality Affluent millennials look to cruising for deals and multi-destinations FREE | Millennials’ thirst for adventure and experiences coupled with a lack of funds has cultivated a surprising interest in cruising. Entire
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Automotive Lexus, Porsche top list of most dependable cars in the US | Mass-market auto brands are closing the gap on luxury brands in terms of dependability and a lack of problems in cars that are three years old. Entire
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Editorial calendar Luxury Daily will not publish on Monday, Feb. 19 FREE | Luxury Daily will not publish on Monday, Feb. 19, in observance of Presidents' Day. We will resume publication on Tuesday, Feb. 20. Entire
article | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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News briefs Burberry, Givenchy, Four Seasons, Zegna and Lincoln – Live news | Luxury Daily's live news from Feb. 15 - Burberry links with Farfetch to grow global ecommerce; Givenchy marks creative transition with homey scene; Four Seasons CEO transitions out of role; Zegna’s spring campaign spurs candid conversation; Lincoln draws on emotional ties with athlete ambassador. Entire
article | News briefs Streetwear, Matchesfashion.com, Condé Nast and BMW – News briefs | Today in luxury - How K-pop stars became the faces of luxury street style in Asia; Matchesfashion.com CEO sees "massive" opportunities in luxury fashion; Condé Nast layoffs hit editorial staff at Glamour and Vanity Fair; How BMW are redefining modern luxury. Entire
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Columns Are you really a digital business, or just faking it? | The reality is that the presence of ecommerce does not alone constitute a digital strategy. A retailer can operate a commercial Web site in a very analog way with no hope of achieving digital scale. Entire
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