Luxury Daily, February 15, 2018 – Global fashion industry complicates “made-in” claims: Fashionbi
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| | Apparel and accessories Global fashion industry complicates “made-in” claims: Fashionbi  |  Country of origin is a key positioning tactic for luxury products, but growing globalization in the fashion industry is making it more difficult to differentiate the geographic source of goods. Entire
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| Apparel and accessories Moncler transforms product lines and launches with Genius |  Outerwear label Moncler is unveiling a new design strategy that focuses on creativity and product at a time in which experiential marketing may have overtaken merchandise quality. Entire
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| Apparel and accessories Anya Hindmarch shows love for London in buoyant display FREE |  British accessories label Anya Hindmarch is penning a playful love letter to London on some of the city’s landmarks. Entire
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 | Marketing Brand culture starts at the top, says Luxury Institute |  With social justice becoming a prominent talking point in today’s society, brand culture needs balance and positivity or companies risk serious consequences. Entire
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| Retail GUM aims to challenge outdated Chinese clichés in New Year campaign |  Russian department store GUM is turning its Moscow store into a multisensory exploration of Chinese culture in honor of Lunar New Year. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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 | Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Gucci, The RealReal, Mercedes-Benz, MadaLuxe, Sotheby’s and Flont – Live news |  Luxury Daily's live news from Feb. 14 - Gucci beat other luxury brands in earned media value in December; The RealReal continues omnichannel transition with Las Vegas pop-up shop; Mercedes-Benz strikes multi-year deal with Publicis; MadaLuxe names co-founder and president Adam Freede as new CEO; Sotheby’s expands ecommerce options with interior design marketplace; Fashion rental start-ups Flont, Armarium partner for Hollywood pop-up shop. Entire
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| News briefs Jewelry, British Vogue, Bottega Veneta and Tesla – News briefs |  Today in luxury - Jewelry companies vie for China's independent women in marketing blitz; Vogue criticized for unpaid internships; Luxury has gotten jumbled, but not at Bottega Veneta; Tesla’s China dream threatened by standoff over Shanghai factory. Entire
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 | Software and technology Chatbots are the new HR managers |  A chatbot can maintain regular, proactive contact with each employee throughout the year to detect any issues that need to be escalated for human engagement. Entire
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