Luxury Daily, February 14, 2020 – Price premium, unclear communications are key barriers for sustainable brands
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| | Marketing Price premium, unclear communications are key barriers for sustainable brands | The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices. Entire
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Travel and hospitality We are in a period of conspicuous leisure: Resonance exec | NEW YORK – Experiences have replaced tangible things such as cars, homes and jewelry as the ultimate status symbol, opening the door for differentiated travel offerings that give the wealthy something to brag about. Entire
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Marketing What does Kendall Jenner do on her day off? Ask Stuart Weitzman | U.S. footwear label Stuart Weitzman has teamed up with influencer supermodel Kendall Jenner for a new campaign that shows the icon on her day off. Entire
article | Apparel and accessories How will China’s ban on single-use plastics affect fashion? | One fifth of the current global production of plastic – more than 300 million tons – is produced in China. In fact, it is the largest producer of plastic products, accounting for roughly 30 percent of worldwide manufacturing, according to Greenpeace. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Fendi, Hennessy, The Glenlivet, Hotel du Cap-Eden Roc and Vacheron Constantin | Luxury Daily's live news: Fendi’s new store in Venice goes for LEED certification as sustainability measure; LVMH’s Hennessy Cognac to break first commercial to mark NBA sponsorship; Pernod Ricard’s The Glenlivet partners with alice + olivia during NYFW; French Riviera gem Hotel du Cap-Eden Roc reopens with refreshed, contemporized dining areas; Vacheron Constantin picks bigger flagship store for New York in affirmation of US growth potential. Entire
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Apparel and accessories Fashion forward: How and why machine must meet couture | Fashion is a high-risk business. For luxury retailers, as well as high street players who take their lead from the runway shows, financial success means getting a handle on which designers, collections, trends and “it” pieces will sell best. Entire
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