Luxury Daily, February 13, 2020 – Cunard goes all in for transformative travel experiences
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| | Travel and hospitality Cunard goes all in for transformative travel experiences | Stately cruise line Cunard has unveiled tailored Special Event Voyages to satisfy the cravings of affluent consumers who seek more experiential travel away from the distractions of daily life and rigor. Entire
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Marketing Chief experience officer role surges in importance, but to whom to report? | As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual. Entire
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Apparel and accessories Moncler leveled by the coronavirus despite strong 2019 sales | Just three weeks before news of the outbreak spread on Jan. 24, Moncler’s growth was in line with its 2019 results. Entire
article | Apparel and accessories Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign FREE | The women’s spring/summer 2020 collection outlines a path of playful opulence through a summer’s technicolor day drenched in the warmth of an Italian sunrise. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Bentley, Walpole sustainability, Gucci and Kering | Luxury Daily's live news: Bentley Motors to unveil new Bacalar grand tourer in 3 weeks; 40 British luxury brands commit to Walpole’s sustainability manifesto; Gucci goes back to ‘70s well with campaign for GG Psychedelic Collection; Kering shows 13.3pc jump to $17.3B in revenue last year. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Marketing WeChat Channels: Will the new feature disrupt short-video incumbents? | Some people may have noticed a new feature in their WeChat “Discover” tab called “Channels.” With WeChat Channels, users can now explore media accounts, and videos from stars and bloggers – all from users who are not in their WeChat contact list. What does this mean for the industry? Entire
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