Luxury Daily, February 13, 2018 – Gucci taps into revolutionary spirit for protest-centric campaign
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| | Apparel and accessories Gucci taps into revolutionary spirit for protest-centric campaign  |  Italian fashion label Gucci’s latest advertising campaign takes customers not just to another place in the world, but to another point in time. Entire
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| Jewelry DPA brings together two forms of ice for the Winter Olympics FREE |  The Diamond Producers Association is paralleling the making of its diamonds to the training lifestyle of an Olympic athlete in its new topical campaign. Entire
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| Apparel and accessories Mulberry modernizes historic fashion in both marketing and design |  Fashion label Mulberry is manifesting its British history with interactive events at a landmark residence to spur purchases through tangible experience. Entire
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 | Real estate US tax reform prompts wealthy home buyers to leave high-tax states |  The tax reform bill passed by Congress late last year is poised to have an effect on the country’s luxury real estate industry as buyers consider moving across state lines to deal with tax rate changes. Entire
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| Travel and hospitality Chinese travel brands cater to millions of Lunar New Year travelers |  Numerous travel brands in China are hoping to attract the millions of travelers coming into the area celebrating the New Year by focusing on experiences rather than themed goods. Entire
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| Luxury Memo special reports The potential of 3D printing: Luxury Memo special report |  The manufacturing of luxury goods connotes a specific expectation of handcrafted care, but 3D printing and other innovative manufacturing technologies are upending those expectations. Entire
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 | Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| News briefs Lanvin, Chanel, Burberry, Ferragamo, Rosewood and Street Easy – Live news |  Luxury Daily's live news from Feb. 12 - Fosun said to be acquiring Lanvin; Chanel becomes sole sponsor of Grand Palais restoration; Burberry shows support for LGBTQ+ communities via designs, donations; Ferragamo highlights bond between history and innovation in spring ads; Rosewood expands in Asia with Phnom Penh opening; Street Easy modernizes Hamptons real estate inquiries. Entire
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 | News briefs Daywear’s death, Breitling, Mercedes-Benz and Ritz-Carlton – News briefs |  Today in luxury - What the death of daywear means for the brands that peddle it; Breitling CEO ditched racy ads featuring women as unsuitable; Mercedes-Benz is thinking of leaving the Detroit Auto Show; "A Saudi luxury prison": How the kingdom squeezed billions from billionaires. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Internet Gucci is leaving Louis Vuitton in the dust online |  By last year’s end, Gucci greatly surpassed Louis Vuitton in online traffic, its next closest competitor in the online luxury space. And while Web site traffic does not necessarily translate into sales conversion, it certainly points to that. Entire
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