| | Marketing Self-gifting is emerging Valentine’s Day trend for luxury shoppers on Pinterest  |  As Valentine’s Day nears, luxury marketers including Burberry, Marc Jacobs, Krug Champagne and Tiffany have been promoting the holiday across digital channels, hoping to attract sales to last-minute gift-givers. Entire
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| Travel and hospitality Four Seasons, targeting affluent foodies, aims for the Michelin stars |  In a nod to the thirst for experiences, Four Seasons Hotels and Restaurants is on a quest to accumulate more of the ultimate accolade in dining: Michelin stars. Entire
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| Marketing How to reach Chinese men with your luxury brand |  China’s roughly 33 million surplus men, given the country's gender imbalance, have become a powerful consumer base that turns to shopping to avoid loneliness and boredom. These Guanggun, or “bare branches,” have distinctive consumer habits and interests compared to men in Western societies and they have a different understanding of luxury. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Matchesfashion, Burberry, UKFT, Pomellato and Vestiaire Collective |  Luxury Daily's live news: Gucci, with Beverly Hills store revamp, opens first restaurant in US; Matchesfashion hires Amazon exec as new CEO for global growth push; Burberry Center for Manufacturing Excellence opens with UKFT support; Pomellato, Vestiaire Collective strike circularity deal for pre-owned jewelry. Entire
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| Marketing How are influencers addressing the fashion apparel crisis? FREE |  As fashion giants continue to cultivate partnerships that aim to escalate consumer spend, the influencer culture is continuing to notice its environmental impact, especially to the current apparel crisis Entire
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| Sports Louis Vuitton x NBA: Good play or a step out of bounds? |  As much as luxury marketers must remain culturally relevant, and streetwear and team sports including the NBA are important cultural touch points for the younger generation that Louis Vuitton and other legacy luxury houses must cultivate, this collaboration might be stretching the brand too far. Entire
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