Luxury Daily, February 1, 2018 – 7 in 10 consumers have self-gifted diamonds

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February 1, 2018

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Jewelry

7 in 10 consumers have self-gifted diamonds

Despite the rise of diamond disruptors such as synthetic stones and gemstones, the majority of consumers from the United States and China plan to purchase diamond jewelry in the coming year.

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Retail

Spring looks to drive loyalty with consistent value

Ecommerce platform Spring is appealing to the millennial shopper through a new program that gives customers cash back in lieu of points or promotions.

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Real estate

New aristocracy seeks spacious, secure homes

Millennial and Gen X luxury homebuyers are more apt than their predecessors to have spent a lifetime surrounded by wealth, making them discerning and educated real estate consumers.

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Travel and hospitality

AvYachts brings sharing economy philosophy to yacht ownership FREE

U.S. yachting company AvYachts is bringing inspiration from the sharing economy to the world of yacht ownership with its new project: “Instant Yachtification.”

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Luxury Memo special reports

Luxury Memo special reports for January 2018

January 2018's Luxury Memo special reports - Video marketing; Diversity in luxury; Disruption in luxury: Key trends; and Food, beverage and experiential luxury.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Vodka, Condé Nast, Tourneau, Cunard, Heritage Auction and Ferragamo – Live news

Luxury Daily's live news from Jan. 31 - High-end vodka sales growing, potentially challenging luxury mainstays scotch, whisky; Condé Nast pledges to safeguard models’ dignity, well-being; Watch seller Tourneau joins Carl F. Bucherer’s “family”; Cunard brings New Yorker cartoonists on transAtlantic voyage; More than half of Heritage Auctions’ 2017 sales were online; Ferragamo FY 2017 marked by retail channel declines.

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News briefs

The Olympics, Farfetch, Marchesa and Chinese investors – News briefs

Today in luxury - Kim Jong Un’s luxury ski resort steals Olympic spotlight; Farfetch gears up for fashion store of the future; Marchesa cancels NYFW show; Chinese investors pile into global fashion.

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Columns

5 luxury marketing strategies for exclusivity

Your brand does not have to stand on a pedestal where everybody likes it. It only needs to be conditioned to suit very specific tastes. Sell excitement, not predictability.

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