Luxury Daily, Feb. 9, 2022 – The Balenciaga effect: redefining the rules of success
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| | Apparel and accessories The Balenciaga effect: redefining the rules of success  |  When people hear the name Balenciaga, they think subversive and unconventional — a brand that breaks the traditional rules of marketing yet emerges triumphant. Entire
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| Travel and hospitality Black Tomato invites travelers to follow Agatha Christie’s footsteps |  Bespoke travel company Black Tomato is fostering the love for literature through new packages inspired by renowned mystery author Agatha Christie. Entire
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| Fragrance and personal care Guerlain takes sculpting approach to fragrance FREE |  French beauty house Guerlain has introduced the newest addition to its L’Art & La Matière collection, Musc Outreblanc, with an exploration of the natural world. Entire
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 | Retail Gen Z embraces mobile shopping, unfazed by online privacy concerns: report |  If luxury brands and retailers want to reach Gen Z consumers, they must implement effective technology. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Prada, Saks, YSL Beauty and Ulysse Nardin |  Luxury Daily’s live news: Prada gets sporty with video game partnership; Saks enlists Hollywood superhero for spring campaign; YSL Beauty names ‘Euphoria’ star as brand ambassador; Ulysse Nardin becomes official timekeeper for Blade. Entire
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| Marketing Olympic skier Eileen Gu is China’s hottest commodity |  The Olympic gold winner has been featured in campaigns for Louis Vuitton, Tiffany & Co., Victoria’s Secret and Estée Lauder. But despite her success in the United States, Eileen Gu is setting her sights on China. Entire
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