Luxury Daily, Feb. 8, 2021 – How COVID-19 is changing the stakes for Chinese New Year
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| | Marketing How COVID-19 is changing the stakes for Chinese New Year  |  For a second straight year, Chinese New Year celebrations are being impacted by the COVID-19 pandemic — which can have implications for the luxury business. Entire
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| Apparel and accessories Dior, Chanel lead fashion markets in media impact: Launchmetrics |  As many luxury brands have been challenged to maintain momentum with consumers during the COVID-19 pandemic, key opinion leaders and influencers have been essential. Entire
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| Apparel and accessories Gucci offers consumers stylish avatars in gaming collaboration FREE |  Italian fashion label Gucci is partnering with social app Zepeto in its latest gaming-centric push to engage consumers. Entire
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 | Fragrance and personal care Dolce & Gabbana embraces flirty, floral lifestyle with fragrance |  Italian fashion house Dolce & Gabbana is highlighting its flirty attitude with its latest fragrance in a new short film. Entire
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| Research Pandemic ushers new era of conscientious luxury |  The changing ways that consumers shop for luxury is causing the greatest challenge for luxury insiders this year. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Estée Lauder, Gucci, Lexus, British Fashion Council and Belmond |  Luxury Daily’s live news: Estée Lauder shows signs of recovery with Q2 results; Gucci Beauty debuts on Tmall; Lexus foregoes Super Bowl LV spot; British Fashion Council, TikTok present fashion initiative; Belmond opening tropical Caribbean hotel. Entire
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| Retail Luxury “Locavores”: Another silver lining of the pandemic |  What products resonate with Chinese, but not with American consumers? How do consumers want to meet, interact and purchase? Are consumers brave enough to go to stores, or should you go to them? Entire
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