Luxury Daily, Feb. 4, 2021 – How digitally-connected products support brand authenticity
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| | Retail How digitally-connected products support brand authenticity  |  As COVID-19 continues to accelerate the growth of ecommerce, it is becoming even more beneficial for brands to ensure product authenticity. Entire
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| Real estate Luxury real estate boom will continue: Sotheby’s International Realty |  Global wealth and pandemic trends are expected to persist in 2021, according to a new report from Sotheby’s International Realty. Entire
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| Fragrance and personal care Louis Vuitton glamorizes everyday moments in flirty fragrance effort FREE |  French fashion label Louis Vuitton is celebrating romance with a new fragrance campaign ahead of Valentine’s Day. Entire
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 | Real estate Hollywood legacy inspires unique real estate campaign |  In the world of super-prime luxury real estate, some properties require more elaborative and creative marketing campaigns. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Chinese tech, Capri Holdings, Saks Fifth Avenue, Christie’s and Magellan Jets |  Luxury Daily’s live news: Douyin sues Tencent over anti-monopoly laws; Capri Holdings sees improvement in Q3 revenue; Saks Fifth Avenue launches new benefits for cardholders; Christie’s faces international lawsuit over art set; Magellan Jets, IYC elevate Super Bowl watch parties. Entire
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| Jewelry Four strategies for selling pearls to Chinese millennials |  China is the largest jewelry market in the world, accounting for 30 percent of the world’s demand. And since the 1980s, China has also been the largest global producer of cultured pearls, as well as 96 percent of freshwater pearls sold globally. Entire
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