Luxury Daily, Feb. 27, 2023 – Christie’s highlights female surrealism in new feature film
| | Jewelry Audemars Piguet attempts youth appeal with ‘Seek Beyond’ campaign  |  The brand is eyeing the Gen Z market, directing a new marketing push at the rising demographic. Entire
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| Arts and entertainment Christie’s highlights female surrealism in new feature film |  The company's latest documentary is particularly well positioned, considering the fast-growing segment of art collectors today appears to be women and young people. Entire
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| Automotive Audi doubles down in soccer realm with multi-year sponsorship renewal |  The automaker becomes the first Presenting Sponsor of the Major League Soccer Cup as the organization enters its 28th season this month. Entire
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 | Food and beverage Krug releases international cookbook project celebrating versatility of lemon FREE |  For the first time, the house has chosen a fruit as its single ingredient of inspiration to complement the latest editions of Krug Grande Cuvée and Krug Rosé. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Louis Vuitton, Farfetch, EBay, Valentino, Cadillac and Seabourn FREE |  Luxury Daily's live news: K-Pop star kicks off Louis Vuitton ambassadorship, lends brand impressive social boost; Farfetch reports 5pc revenue dip for Q4 2022, CFO steps down; EBay sees 6pc revenue drop in 2022: earnings report; Valentino announces metaverse entrance; Cadillac presents latest version of XT4 model with smart updates; Seabourn launches latest travel itinerary with new Australian destination. Entire
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| Marketing Burberry, Balenciaga return to roots as luxury leans into heritage |  Luxury fashion brands, with maybe Louis Vuitton as an exception, are turning away from relying on celebrity creative directors to drive brand awareness and shift the focus back to the houses themselves. Entire
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