Luxury Daily, Feb. 22, 2022 – Hermès reimagines Zoom style with tongue-in-cheek effort
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| | Apparel and accessories Hermès reimagines Zoom style with tongue-in-cheek effort  |  French fashion house Hermès is weighing in on work-from-home style with a playful new campaign. Entire
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| Apparel and accessories Gucci extends life of ‘Love Parade’ from runway to screen |  Italian fashion house Gucci has debuted its “Love Parade” film campaign, three months after the show unfolded along Hollywood Boulevard in Los Angeles. Entire
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| Retail 98pc of consumers will make purchases on social media in 2022 |  Consumers are continuing to flock to social commerce in droves, according to new data from software company Sprout Social. Entire
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 | Automotive Audi explores meaningful change in new sustainability-centered series FREE |  German automaker Audi is contemplating how collaboration leads to meaningful change in a new video series. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Aston Martin, Vista Global, Sotheby’s, Ruinart and Swiss watches |  Luxury Daily’s live news: Aston Martin to expand Welsh workforce; Private air consolidation continues with latest Vista acquisition; Sotheby’s NFT auction expected to fetch at least $20M; Ruinart pays tribute to beavers with Frieze LA collaboration; Luxury Swiss watch exports up in January. Entire
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| Marketing What can luxury brands learn about storytelling from Gucci? |  Gucci is about an unapologetic and bold expression of individuality. Its storytelling is not about the finest leathers, best materials or greatest products. Entire
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