Luxury Daily, Feb. 2, 2022 – Racial representation in ads can only benefit brands: Kantar
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| | Marketing Racial representation in ads can only benefit brands: Kantar  |  Marketers should not hesitate to diversify advertising, as multiracial campaigns can resonate with all demographics if the messaging is authentic. Entire
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| Apparel and accessories Subversive styles continue thriving on TikTok: report |  Video-sharing platform TikTok has quickly climbed the ladder of digital entertainment, but more so has served as a trend incubator over the last year. Entire
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| Watches and jewelry Ulysse Nardin taps master watchmaker for out-of-this-world campaign |  Swiss watchmaker Ulysse Nardin is celebrating its legacy of innovation with a new campaign and special timepiece. Entire
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 | Food and beverage Rémy Martin gets into the family spirit for Lunar New Year FREE |  French Cognac brand Rémy Martin is bridging the gap between traditional and contemporary with its “Family Spirit” Lunar New Year campaign and special edition decanter. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Richemont, Mercedes-Benz, Burberry, Saks and Glenfiddich |  Luxury Daily’s live news: Richemont emphasizes sustainability with new appointment; Daimler AG officially renames itself Mercedes-Benz AG; Burberry strays from tradition, calls for self-expression; Saks honors Black History Month by centering mental health, community; Glenfiddich releases Chinese New Year NFTs, symbolizing opportunity ahead. Entire
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| Marketing When disruption collides: Gen Z and the metaverse |  The fundamental “extreme” values of luxury never change. Therefore, as the generational shift from millennials to Gen Z happens or as the world moves towards the metaverse, the fundamental mechanics of luxury are never different. Entire
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