Luxury Daily, Feb. 22, 2021 – Retailers must improve online returns, data security to build trust
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| | Retail Retailers must improve online returns, data security to build trust  |  With the surge of online and mobile shopping, retailers must make sure to deliver quality shopping experiences that build trust and loyalty with consumers. Entire
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| Apparel and accessories Zegna taps notable mother-son duo to explore masculinity FREE |  Italian menswear brand Ermenegildo Zegna is continuing its #WhatMakesAMan campaign for its spring 2021 effort, turning to famous mother-and-son duo, actress Isabelle Adjani and model/singer Gabriel-Kane Day-Lewis. Entire
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| Travel and hospitality Belmond celebrates reopening with sea-inspired series |  LVMH-owned hospitality group Belmond has introduced “Making of the Mare,” a new video series celebrating the reopening of its Splendido Mare Hotel in Portofino. Entire
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 | Apparel and accessories The Patagonia paradox and how luxury can learn about purpose |  Call this naive or suicidal, but the so-called Patagonia paradox — the theoretical contradiction between profits and purpose — can be resolved if consumers share the company’s values. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Louis Vuitton, Hermès, Marriott, McLaren and Tapestry |  Luxury Daily’s live news: Louis Vuitton launches Coussin, Rendez-Vous bags; Hermès shows strong recovery, thanks to Asia; Marriott ends turbulent year with serious loss; McLaren unveils the Artura supercar; Tapestry pledges to diversify fashion industry. Entire
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| Marketing Luxury retail: Why a customer should love your packaging first, and then your product |  Customers must love a brand’s packaging before they even begin to undress its layers and get to what is inside. Entire
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