Luxury Daily, Feb. 14, 2023 – Luxury brands stake claim in Super Bowl LVII
| | Sports Luxury brands stake claim in Super Bowl LVII  |  From commercials to custom halftime outfits to the culminating prize, industry players managed to break through the noise of this year's show from all angles. Entire
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| Sustainability 82pc of execs citing personal impact of climate events: Deloitte |  A higher number of industry leaders are feeling the heat on the home front which seems to be impacting business decisions, according to Deloitte's 2023 CxO Sustainability Report. Entire
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| Apparel and accessories Missoni marries home, ready-to-wear in seaside campaign snippets |  The brand is celebrating Mediterranean terrain in a new advertising campaign, bringing vibrant shades and flowing fabrics from various product categories to the coast. Entire
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| Automotive McLaren, Google share moments in time with mini fans in new spot |  Executed in partnership with Google, school children put McLaren’s memory to the test as CEO Zak Brown reviews racing history in a new video excerpt. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Louis Vuitton, Lamborghini, Loewe and US luxury vehicle sales FREE |  Luxury Daily's live news: Louis Vuitton celebrates Valentine’s Day with Vivienne chocolates; Lamborghini, Rhude continue collaboration with auto-inspired streetwear release; Loewe Foundation announces Craft Prize finalists; Luxury vehicle sales set new record in January 2023: KBB. Entire
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| Columns Targeting the affluent as UK economy sees fall in living standards FREE |  The Office for Budget Responsibility suggests that the United Kingdom is poised to see the worst fall in living standards since records began in 1948. Entire
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| Marketing How to create successful luxury collaborations |  Given that collaborations have become the new normal, opportunity and risk can operate extremely closely. Entire
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