| | Columns Brands must prepare for voice-first shopping  |  While there is certainly ambiguity on the exact number of consumers purchasing through smart speakers, many studies have cited a range of figures with 20 percent surfacing as an acceptable figure to use. Entire
article |
| Strategy Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15 FREE |  The luxury business is in for tremendous upheaval in 2020. Register now for Luxury Daily's 8th annual Luxury FirstLook 2020 conference in New York Jan. 15. Speakers include senior execs from Kering, David Yurman, Pernod-Ricard, Boston Consulting Group, Forrester Research, UBS, Meredith Luxury, Blade, Mitchells Stores, Crown & Caliber, McCann Truth Central, Dentsu Luxe, Publicis Sapient, Shullman Research Center, Digital Luxury Group and Resonance. Entire
article |
| Marketing Sustainable brands attract more consumers than luxury labels |  Affluent consumers are more apt than the average consumers to influence others’ purchases, making them a key target audience for brands, but these individuals are more demanding when it comes to companies’ track records on sustainability and social issues. Entire
article |
 | Education Students give luxury leaders food for thought via retail, experiential plans |  NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses. Entire
article |
| Retail Lessons on driving ecommerce growth in China |  More than 30 percent of the luxury consumers in China do not live within areas in which luxury brands have an offline footprint, making the importance of growing ecommerce capabilities more vital than ever in the world’s largest market for luxury spending. Entire
article |
| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
article |
| Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
| News briefs Forrester’s 2020 marketing trends, Twitter, Ssense and LVMH – Live news |  Luxury Daily's live news from Dec. 6 - Forrester Research: 2020 marketing trends; Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter; Ssense enters luxury dogwear market with eye on millennials; LVMH highlights commitment to differently abled employees and customers. Entire
article |
| News briefs Millionaires’ tax bills, US hiring, feedback at work and taxman cometh for some condos – News briefs |  Today in luxury - US hiring strengthened in November, fueling expansion; The painful truth about feedback at work; The taxman cometh for some condos; Millionaires must publish their tax bills, says Labour. Entire
article |
 | Marketing The risk in China’s huge influencer economy |  This year’s Alibaba Singles’ Day celebration proved that a live-streamer can turn into a mega-influencer that garners the same attention as a top idol. Entire
article |
|
|
| | | |
|
