| | Apparel and accessories Luxury fashion will have to shed its opacity | Fashion brands must fear the wrath of younger consumers who expect honest dialogue, shared values and transparency as a sine qua non of doing business. Entire
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Strategy Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15 FREE | The luxury business is in for tremendous upheaval in 2020. Register now for Luxury Daily's 8th annual Luxury FirstLook 2020 conference in New York Jan. 15. Speakers include senior execs from Chanel, Kering, Pernod-Ricard, Boston Consulting Group, UBS, LVMH's Starboard, Meredith Luxury, Blade, Mitchells Stores, Crown & Caliber, McCann Truth Central, Dentsu Luxe, Publicis Sapient, Adweek, Shullman Research Center, Digital Luxury Group, Klarna, Shanker Inc. and Resonance. Entire
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Columns Top 15 thought-leadership columns of 2019 | Luxury marketers this year have had to go through wrenching changes to gear themselves for an upcoming decade where consumers’ involvement with the brand, from start to finish, will be nearly total. Entire
article | Marketing 2019’s biggest PR blunders: Have luxury brands learned their lessons? | It is not just reputation or cultural credibility on the line. Brands stand to lose millions in potential profit by failing to do their due diligence as increasingly unforgiving customers vote with their wallets. Take what happened this year to Burberry, Gucci and Dior. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Elsewhere: Corvette, Dow/NASDAQ, billionaire gainers, decade of guilt and agitated citizens | Elsewhere in luxury - "Everyday supercar": A new Corvette puts a target on Ferrari’s back; Stocks hit fresh highs as Nasdaq crosses 9000; Bezos, Buffett, Ma and more: Biggest billionaire gainers of the decade; Goodbye to the 2010s, our decade of guilt; As agitated citizens rise up, business is disrupted. Entire
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News briefs Tiffany, Zegna, Selfridges and Mercedes-Benz – Live news | Luxury Daily’s live news from Dec. 26 - Tiffany enjoys worldwide holiday sales boost; Zegna adds to retail roster with New Delhi boutique; Selfridges greets record number of sales shoppers; Mercedes opens up museum to influencers, photographers; Meet top operational execs in luxury at Luxury FirstLook - join us! Entire
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Retail Luxury 2030, part 1: Gen Z goes mainstream and disrupts luxury | The last five years have been characterized by some of the biggest changes that the luxury market has ever seen – and in the shortest time frame. Entire industries are being challenged like never before and need to rethink how they do business through 2030. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
article | Columns 3 things that brands must expect from their marketing and agency partner | By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting. Entire
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