| | Apparel and accessories Burberry is 2018 Luxury Marketer of the Year | British fashion house Burberry is Luxury Daily’s 2018 Luxury Marketer of the Year for its thorough brand transformation under the direction of newly appointed chief creative officer Riccardo Tisci. Entire
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Luxury FirstLook Register now: Luxury FirstLook 2019 New York Jan. 16 FREE | Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town & Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K.Bennett, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others. Entire
article | Retail Last-minute shoppers flock to bricks-and-mortar | As the final weekend before Christmas begins, consumers are turning to both ecommerce and bricks-and-mortar to finish their holiday shopping. Entire
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Marketing Top 10 digital efforts of Q4 2018 | Digital has become such an integral aspect of marketing to and connecting with consumers that the luxury business has used technology to flourish with new ideas and methods of retailing and branding. Entire
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Automotive Mercedes emphasizes sportiness in bucket list campaign | German automaker Mercedes-Benz is turning to popular sports personalities to tout its most accessible model to a wide audience. Entire
article | Food and beverage Food and beverage sector’s Top 10 headlines of 2018 | Food and beverage brands are increasingly turning to digital channels for selling and consumer engagement. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article | News briefs Burberry, Swiss watches, Missoni, Marriott, Bang & Olufsen and Cunard – Live news | Luxury Daily's live news from Dec. 20 - Burberry taps Calvin Klein exec as CMO; Swiss watches continue US comeback with export growth; Missoni returns to Safilo with licensing deal; Marriott teams with Hamilton to aid Puerto Rican arts; Bang & Olufsen pop-up provides audio immersion for “music lovers”; Cunard cruises into fashion week. Entire
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News briefs Neiman Marcus, Bombardier, BMW and real estate – News briefs | Today in luxury - Creditor group organizing for possible lawsuit against Neiman Marcus Group; Bombardier delivers Global 7500 jet as corporate travel race intensifies; BMW, Mercedes pivot from enemies to partners in new auto era; The nomads who own fractions of multiple luxury homes. Entire
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Legal and privacy FTC should support new privacy paradigm FREE | The Association of National Advertisers has urged the United States’ Federal Trade Commission to consider new federal privacy legislation to preempt state laws in response to the agency’s upcoming hearing on competition and consumer protection in the 21st century. Entire
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