Luxury Daily, December 19, 2018 – Generational understanding crucial for luxury marketers’ success

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December 19, 2018

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Marketing

Generational understanding crucial for luxury marketers’ success

Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.

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Marketing

Gucci is 2018 Luxury Digital Marketer of the Year

Italian fashion label Gucci is Luxury Daily’s 2018 Digital Marketer of the Year for its ability to hold the short attention span of the current digital consumer.

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Luxury FirstLook

4 weeks left: Luxury FirstLook 2019 New York Jan. 16 FREE

Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town & Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K.Bennett, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others.

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Fragrance and personal care

Fragrance and personal care sector’s Top 10 headlines of 2018

Consumers' growing demands for personalization and inclusivity are changing how luxury fragrance and personal care brands approach technology and social media.

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Research

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: Full access to 75,000+ articles, reports, videos and images FREE

Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence.

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News briefs

Macerich, Four Seasons, Cartier, Omega and Belmond – Live news

Luxury Daily's live news from Dec. 13 - Macerich brings art to luxury shoppers in Arizona; Four Seasons Chat expands to 9 platforms; Cartier reboots its London boutique with modern strategy; Omega looks to model of the year for limited edition; British luxury train Belmond British Pullman serves afternoon tea journey for Disney’s Mary Poppins Returns.

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News briefs

Burberry, Chaumet, wedding luxury care and Dior – News briefs

Today in luxury - Burberry skeptics still dominate as Gobbetti seeks turnaround; Chaumet to quit place Vendôme for Left Bank, temporarily; For wedding guests, a touch-up at the Glam Bar; Elevated but effortless: Kim Jones is completely reinventing Dior Men's.

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Editorial calendar

Editorial calendar for 2019 FREE

Here is a list of live and digital events covered, partnered with or hosted by Luxury Daily, as well as features produced by the publication.

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Columns

Inviting opinion pieces on luxury issues, marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns

7 reasons why retailers should respond to reviews

Shoppers look to customer reviews to decide if they are going to choose a brand, and marketers follow them to better understand how their store is perceived.

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