Luxury Daily, December 11, 2017 – Chatbots require constant maintenance or risk becoming brand liability

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December 11, 2017

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Marketing

Chatbots require constant maintenance or risk becoming brand liability

Chatbots may be valuable for the amount of work taken off the hands of customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.

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Strategy

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Luxury FirstLook

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Luxury Memo special reports

Design’s role in luxury: Luxury Memo special report

Luxury has always prided itself on exquisite designs. But in an era where marketers are constantly pressured to innovate and create new products, how can they continuously come up with compelling designs that retain the all-important brand identity?

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Retail

Almost half of all Chinese luxury buyers are under 30: report

Young Chinese consumers are set to be one of the most dominant forces in the global luxury market by the end of 2025.

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Jewelry

Peace Diamond’s $6M sale will be reinvested into struggling community

Earlier this month, Graff Diamonds' chairman purchased the "Peace Diamond," one of the largest rough diamonds ever found in Sierra Leone.

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Apparel and accessories

L’Officiel supports small fashion brands with big ideas

High-fashion French magazine L’Officiel is looking to foster innovation and growth in the fashion industry by nourishing smaller brands, as larger groups continue to become threatened.

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Travel and hospitality

The Plaza celebrates the holidays in 1990s-style with anniversary offer

Fairmont-managed The Plaza Hotel is aligning its property with kids and comedy by celebrating its famous appearance in a classic holiday film.

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Blog

Top 5 brand moments from last week

Little by little, luxury brands have made leaps and bounds in terms of adopting technologies to better their business strategies.

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Consumer electronics

Consumer electronics sector’s Top 10 2017 headlines

The luxury consumer electronics sector was marked by two major developments in 2017: the collapse of British luxury smartphone manufacturer Vertu and the introduction of Apple’s luxury device, the iPhone X.

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News briefs

Robb Report, Neiman Marcus, Max Mara, Omega, Christian Louboutin, Four Seasons and Sotheby’s – Live news

Luxury Daily's live news from Dec. 8 - Robb Report’s gift guide highlights anti-aging lab among pricy experiences; Neiman Marcus new hire to focus on innovative strategies, merchandising; Max Mara brings site-specific Coats! exhibit to South Korea; Omega’s forward-thinking Trésor designed for next-gen horologists; Christian Louboutin finds inspiration in Star Wars’ heroines; Four Seasons evokes Costa Rican pura vida with planned residences; Sotheby’s wraps 2017 sales on a $117M high note.

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News briefs

Bitcoin, Diane von Furstenberg, JW Anderson and Apax Partners – News briefs

Today in luxury - They are buying with bitcoins at Basel; Fashion icon Diane von Furstenberg on confidence, #MeToo and her mother; JW Anderson on his most-exciting product yet; Apax makes waves on the battlefield of luxury ecommerce.

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Columns

SMS text messaging, world’s most successful communications channel, turns 25 FREE

With the rise of instant messaging services such as WhatsApp, iMessage and Facebook Messenger, many industry experts have questioned the longevity of SMS.

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