Luxury Daily, Dec. 6, 2020 – Gucci, Burberry lead luxury brands in digital acceleration: Altagamma

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December 7, 2020

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Marketing Gucci, Burberry lead luxury brands in digital acceleration: Altagamma
The acceleration of the COVID-19 pandemic has given rise to innovative digital strategies within the sector of personal luxury goods such as the collection and systemization of data, more agile marketing models and increased attention to the authenticity of storytelling. Entire article

Software and technology Affluent tech adopters present marketing opportunity for brands
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov. Entire article

Real estate Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021 FREE
Register now for the free webcast Dec. 16 at 11 a.m. to noon New York time on five trends that will dominate the luxury real estate business in the United States and worldwide in 2021. Affluent consumers are making health-driven lifestyle choices amid the COVID-19 pandemic that will continue to shape the luxury property market and fuel growth as long as inventory holds out. Entire article

Apparel and accessories Dior embraces après-ski lifestyle with athletic capsule collection
French fashion house Christian Dior is experimenting with sportswear and winter athletic gear with the launch of its latest capsule collection. Entire article

Fragrance and personal care Mozzafiato brings Italian beauty to North America through culture and heritage FREE
Beauty retail platform Mozzafiato is changing the course of the Italian beauty industry as it represents the largest collection of Italian cosmetics and fragrance brands in one centralized online destination. Entire article

Luxury Memo special reports Chinese ecommerce – Luxury memo special report
Ecommerce in China’s luxury space has expanded across numerous platforms, providing brands with the ability to engage with consumers in various manners as online and mobile continues to grow during the COVID-19 coronavirus pandemic. Entire article

Jewelry - PARTNER CONTENT De Beers, in partnership with Blue Nile, launches Ten/Ten Project to support Botswana, smaller jewelers FREE
The inspiration for the 10/10 Project was driven by an idea: How could De Beers Group support the people of Botswana and smaller jewelry designers who find themselves in a tough position during the COVID-19 lockdown? Entire article

Jewelry Why branded jewelry could be the next decade’s fastest-growing luxury subsegment
While women already influence the vast majority of household purchasing decisions and as such will move the needle for all consumer sub-sectors, the natural beneficiaries will be those that are already female-driven such as cosmetics, handbags and jewelry. Entire article

News briefs

LVMH, Gucci, DeBeers, Louis Vuitton, Valentino and luxury real estate webcast

Luxury Daily's live news: LVMH backs growth of Hodinkee by taking part in $40M fundraising; Gucci aids UNICEF’s COVID-19 vaccination efforts with generous donation; De Beers, in partnership with Blue Nile, launches Ten/Ten Project to support Botswana, smaller jewelers; Louis Vuitton showcases US arrival of men’s spring/summer 2021 collection in Miami; Valentino taps Zendaya as new face of label; Register for free webcast on Dec. 16 about the luxury real estate outlook for 2021. Entire article

Legal and privacy Subscription perfume services are a hot new thing. But are they legal?
The subscription beauty marketplace is a hot trendy area, and companies have built big businesses around this concept. Part of the subscription business is directed to younger consumers who want to wear luxury fragrances, but do not want to commit to a single scent. Entire article

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