| | Marketing Retailers boost audience reach, in-app sales via Facebook, Instagram ads  |  Marketers ramped up their spending on social media platform Facebook and its subsidiary Instagram during Black Friday and Cyber Monday, as retailers turned to ecommerce to make up losses suffered throughout the year due to the COVID-19 pandemic and declining foot traffic. Entire
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| Jewelry and watches Outlook 2021: Watchmakers, jewelers bank on new retail strategies for growth |  Looking ahead to 2021, industry insiders predict that ecommerce and the adoption of new retail strategies will continue to propel sales of jewelry and watches higher after the challenges of the pandemic. Entire
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| Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE |  Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
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 | Luxury Daily Awards Altiant is 2020 Luxury Market Researcher of the Year FREE |  Altiant is Luxury Daily’s 2020 Luxury Market Researcher of the Year for its development and presentation of valuable research and tools to help luxury brands navigate the COVID-19 pandemic. Entire
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| Marketing 3 essential luxury strategies for 2021 |  Over the past few months, I have had numerous conversations with CEOs of luxury brands in China, Southeast Asia, North America and Europe about where the luxury industry is heading and the best ways brands can prepare for post-pandemic realities. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs UK travel bans, holiday shopping, Aston Martin, Four Seasons and luxury real estate |  Luxury Daily’s live news: As Brexit deadline nears, COVID-19 prompts travel bans to UK; Online spending up 30pc in November, but slowing; Aston Martin taps new dealership partner, debuts DBX in Sweden; Four Seasons adds to presence in Thailand with Bangkok hotel; Luxury Daily debuts new conference focused on luxury real estate. Entire
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| Apparel and accessories The year fashion met reality: Seducing a changed consumer |  The unreality of 2020 changed the fashion flex. A head-to-toe designer-dressed influencer posing in an exotic location feels sorely out of place and out of different time. Entire
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| Apparel and accessories Pandemic tech trends that luxury brands should take into a post-pandemic world |  This has been a brutal year for luxury retail. As the COVID-19 pandemic forced lockdowns and retail closures across the globe, the market for high-end personal goods contracted by 23 percent. Entire
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