Luxury Daily, Dec. 16, 2020 – Counterfeit goods, misleading marketing endanger luxury brand perception
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| | Retail Counterfeit goods, misleading marketing endanger luxury brand perception  |  As both luxury brands and buyers embrace ecommerce at record levels, combating counterfeit goods and misleading marketing should be a priority to protect brand authenticity and perception. Entire
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| Retail Outlook 2021: Omnichannel, sustainability driving retail |  A push by luxury brands and retailers to highlight unique in-store experiences came to a sudden end with the onset of the COVID-19 pandemic, and the fallout will continue into 2021. Entire
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| Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE |  Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
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 | Marketing Luxury brands should tailor marketing techniques around the world: BCG |  Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West. Entire
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| Watches and jewelry Is the future of luxury watches virtual? |  In the world of high horology, it is safe to assume that despite the actual complex matter of creating unique timepieces to tell the time, nothing ever moves too quickly. Entire
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| Automotive Bentley reveals festive commission in witty Christmas campaign FREE |  British automaker Bentley Motors is harnessing the yuletide spirit in its latest advertising campaign by staging a comical Christmas caper to draw attention to its new V8 Flying Spur. Entire
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| Marketing The challenge of Chinese lower-tier cities for luxury brands |  Most global luxury brands market their products in large emerging markets such as China with a homogenous strategy that assumes consumers are the same across the country. This is a mistake. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Anna Wintour, Jaguar Land Rover, Mercedes-Benz, Waldorf Astoria, Elie Saab and luxury real estate |  Luxury Daily’s live news: Condé Nast promotes Anna Wintour to global chief content officer; Jaguar Land Rover invests in Circulor to trace sustainable supply chain; Mercedes-Benz takes another step toward electrification; Waldorf Astoria opens new hotel in Xiamen; Elie Saab joins Amazon’s Luxury Stores; Luxury Daily debuts new conference focused on luxury real estate; Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021. Entire
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 | Software and technology Evaluating the viability of AI in the workplace |  It is becoming increasingly important for organizational leaders to consider the potential impact of artificial intelligence on company culture. Entire
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