Luxury Daily, Dec. 15, 2020 – Why luxury’s future is female
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| | Marketing Why luxury’s future is female | As female spending power rises and a greater share of that consumption is spent on products for women themselves, the slightly different female shopping habits become increasingly important. Entire
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Automotive Audi gives Santa an upgrade, pursues a progressive future | German automaker Audi is cherishing the old and embracing the electrifying future of mobility in a sleek new holiday campaign. Entire
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Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE | Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
article | Food and beverage Rémy Martin highlights local sounds of musical cities FREE | French Cognac brand Rémy Martin is celebrating the cultures of Cognac and music through a film series featuring a Grammy-nominated recording artist. Entire
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Jewelry and watches Giorgio Armani, Parmigiani Fleurier reveal upcoming collaboration | Italy’s Giorgio Armani is teaming with Swiss watchmaker Parmigiani Fleurier to release a collection of fine watches, marking the first collaboration of this nature for the fashion label and its namesake founder. Entire
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Retail These first-time luxury buyers are shaping the market | The product of China’s rising middle-class, these first-time teenage luxury buyers represent a golden ticket for luxury brands. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs LVMH, Fendi, L’Oréal, WeChat Pay and luxury real estate | Luxury Daily’s live news: LVMH honors most sustainable bricks-and-mortar locations; Fendi to present Kim Jones’ first couture collection next month; L’Oréal makes minority investment in social shopping platform Replika; WeChat Pay helps digitize retail in Europe; Luxury Daily debuts new conference focused on luxury real estate; Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021. Entire
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Real estate Free Webcast on Dec. 16: Luxury Real Estate Outlook 2021 FREE | Register now for the free webcast Dec. 16 at 11 a.m. to noon New York time on five trends that will dominate the luxury real estate business in the United States and worldwide in 2021. Affluent consumers are making health-driven lifestyle choices amid the COVID-19 pandemic that will continue to shape the luxury property market and fuel growth as long as inventory holds out. Entire
article | Marketing 5 trends that will impact sales craft next year | It has been a while since anyone argued that “dialing for dollars” is still the best way to boost sales, but there are some holdovers who think that while digital has its place, the real work is still grounded in “boozing and schmoozing.” Entire
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