Luxury Daily, August 7, 2017 – Alibaba continues high-end ecommerce push with Luxury Pavilion launch

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August 7, 2017

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Retail

Alibaba continues high-end ecommerce push with Luxury Pavilion launch

Chinese ecommerce giant Alibaba has announced the launch of a new invite-only platform designed explicitly and exclusively for luxury brands.

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Strategy

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Fragrance and personal care

Tiffany launches signature fragrance inspired by jeweler’s 180-year history

To celebrate its 180th birthday, U.S. jeweler Tiffany & Co. is launching a new signature fragrance inspired by the company’s long history.

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Apparel and accessories

Miu Miu looks to outside artist to broaden its Women’s Tales FREE

Prada-owned Miu Miu is expanding the multichannel reach of its creative film series with its latest “Women’s Tales” in a campaign that spans digital and physical realms.

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Retail

Colette curates brands for full-floor pop-up inspired by Lucien Pàges PR

High-end concept store Colette is rounding up a host of brands represented by Paris-based public relations firm Lucien Pàges for an August pop-up shop.

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Automotive

How will Model 3 cancellations affect Tesla?

U.S. auto brand Tesla is seeing fallout from its significantly long production wait times, with more than 60,000 cancellations for its latest model.

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Blog

Top 5 brand moments from last week

From forming joint task forces to brewing craft beers, luxury must orchestrate efforts that protect its business interests while still delighting its core consumer base.

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Strategy

Travel and hospitality – Luxury Memo special report

Travel is one of the largest sectors in the luxury industry, but shifting consumer values, rise of Airbnb and looming threat of terrorism have affected how high-end hospitality brands operate.

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News briefs

Marni, John Varvatos, Zenith, Tamara Mellon, Poltrona Frau, Miele and Dream Cruises – Live news

Luxury Daily's live news from Aug. 4 - Marni Market debuts in US at South Coast Plaza; John Varvatos casts modern “Renaissance man” Machine Gun Kelly in campaign; Zenith sponsors Gentleman’s Ride to spur awareness for men’s health and wellness; Tamara Mellon creates opportunity for elevated shoefies in contest; Poltrona Frau races for post-earthquake renovations; Miele showcases state-of-the-art innovation with “Kitchen of the Future"; Dream Cruises launches boutique hotel experience at sea.

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News briefs

China, Van Cleef & Arpels, airport retail and couture – News briefs

Today in luxury - Where brands are missing a trick in China; CEO talks: Van Cleef & Arpels’ Nicolas Bos on navigating change; Airport retailers look to make every minute count; Meet the rare designer who debuted with couture.

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Columns

Inviting opinion pieces on luxury marketing, retail and media FREE

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns

Influencer marketing analytics must go beyond basics

When thinking about measurement in influencer marketing, the first things that bubble up for many brands are reach and engagement.

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