Luxury Daily, August 6, 2018 – Digital customer services heighten live agent expectations
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| | Retail Digital customer services heighten live agent expectations | The need for advanced customer service solutions and highly trained agents is more important now than ever for luxury retailers, as consumers demand more. Entire
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Jewelry Breitling’s latest squad in the spotlight is its own FREE | Swiss watchmaker Breitling is turning the camera inside to its manufacturing operations as part of its modern film series that focuses on “squads.” Entire
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Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE | Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
article | Real estate Real estate firms must focus on relationships: J.D. Power | For residential real estate companies, building customer relationships has become even more important as digital services continue to impact the industry. Entire
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Automotive Porsche celebrates milestone with racing, gaming enthusiasts | German automaker Porsche is teaming up with the makers of a top mobile racing game for a docu-series celebrating the brand's 70th anniversary. Entire
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Blog Top 5 brand moments from last week | Luxury brands sought to become part of pop culture through product placement and summer soundtracks. Entire
article | Luxury Memo special reports State of luxury travel retail – Luxury Memo special report | As affluent consumers on travel look for more for hyper-local activities instead of amenities, luxury retailers in popular vacation destinations are migrating towards experiential offerings and heightened customer service. Entire
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Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE | The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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Strategy Subscribe now: $12 for 12 weeks FREE | Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
article | Classic Guides The China Report: Innovation in Luxury | This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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News briefs Facebook, Armani, Barneys, Mulberry, Safilo and Lexus – Live news | Luxury Daily's live news from Aug. 3 - Facebook leaves security position vacant amid data privacy scrutiny; Armani predicts 2 more years of losses before 2020 recovery; Barneys New York discontinues use of live butterflies after PETA request; Mulberry partners with Tulip Mobile to develop in-store digital tools; Safilo offsets losses in Europe, North America with growth in Asia; Lexus' Kentucky-manufactured model to debut in September. Entire
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News briefs Alibaba, luxury homes, Chinese ecommerce and Ferrari – News briefs | Today in luxury - Alibaba Group’s Tmall Global marketplace leans into Italian beauty; Shopping for a luxury home? Get a (free) getaway along with it; Chinese ecommerce giants battle for luxury supremacy; Ferrari slumps after CEO says Marchionne target is "aspirational." Entire
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Watches and jewelry With Baume By Baume & Mercier, a new kind of company is born | Baume is disrupting the traditional business model by taking a new approach to company management. Entire
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