| | Retail How can luxury brands use localized search to drive foot traffic?  |  While mobile phones are increasingly being used by consumers for purchases, they can also play a key role at driving in-store traffic for retailers through search. Entire
article |
| Apparel and accessories Miu Miu gathers “girl gang” for conversational campaign |  Prada’s Miu Miu is taking an artful approach to its fall/winter 2018 advertising in a film that turns the campaign faces into Warhol-style muses. Entire
article |
| Strategy Register now: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
article |
 | Retail Neiman Marcus’ fall magalog spotlights new season, store |  Department store chain Neiman Marcus is heralding its upcoming New York debut through a city-centric spread in its fall magalog. Entire
article |
| Automotive Looming tariffs could hurt driver satisfaction, vehicle value FREE |  Improved driving and safety performance and customer service have increased customer satisfaction among luxury car owners, but potential tariffs are threatening to negatively impact the trend. Entire
article |
| Research Special invitation to join State of Luxury 2019 survey – respondents receive exec summary FREE |  Luxury Daily and Unity Marketing invite you to take this quick survey to help us produce the exclusive third annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2019 and a book on HENRYs and the new luxury brands they love. Entire
article |
 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
article |
| Strategy Subscribe now: Full access to 75,000+ articles, reports and images FREE |  Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 75,000 articles, reports and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
article |
| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
article |
 | News briefs Lanvin, Zegna, Land Rover, Tom Ford, Breitling and Tiffany – Live news |  Luxury Daily's live news from Aug. 28 - Lanvin hires new CEO in hopes of a turnaround; Zegna takes over Thom Browne in new acquisition; Land Rover caters to pet lovers with vehicle enhancements; Tom Ford spotlights beauty offerings in new Instagram page; Breitling heads to the ocean with surfing “squad”; Tiffany raises its expected outlook for H2 2018. Entire
article |
| News briefs IWC, Moncler, Windstar and LVMH – News briefs |  Today in luxury - Watch brand IWC opens new factory, expands ecommerce; Moncler and Valentino just made the coolest puffer jackets on the planet; Expedition cruising on Windstar: A fusion of adventure and luxury; In mid-October, LVMH will offer a rare glimpse into 76 of its worldwide maisons. Entire
article |
|
|
| | | |
|
