| | Retail Identifying shoppers becomes vital for brands, but also more difficult  |  As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend. Entire
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| Fragrance and personal care Estée Lauder breaks rules of traditional fragrance marketing with love |  Beauty maker Estée Lauder is seeking rule breakers in a new vignette that sheds a girly image for a feminine edge. Entire
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| Strategy Announcing: Luxury Marketing Forum New York Sept. 26 FREE |  Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating. Entire
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 | Travel and hospitality Cunard launches tour packages to extend travel experiences FREE |  Cruise line Cunard is debuting voyage and tour packages to its guests that mix sightseeing and cultural activities with upscale hotel accommodations, exhibiting a growing theme of luxury travel brands expanding into a variety of hospitality endeavors. Entire
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| Blog Top 5 brand moments from last week |  Luxury brands continue to seek out younger consumers with inspirational campaigns that appeal to millennials and Generation Z's ambition and social awareness. Entire
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| Luxury Memo special reports Financial services – Luxury Memo special report |  The world of financial services has undergone significant change over the past few years. For luxury brands, keeping abreast of how wealth travels and is maintained is paramount to understanding the modern luxury consumer. Entire
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 | Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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| Classic Guides The China Report: Innovation in Luxury |  This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China's luxury market. Entire
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 | News briefs Louis Vuitton, Porsche, Marc Jacobs, British GQ, Seabourn and Rolls-Royce – Live news |  Luxury Daily's live news from Aug. 10 - Louis Vuitton got publicity boost thanks to Virgil Abloh show; Porsche debuts documentary following “Race to the Clouds”; Marc Jacobs puts leash on luxury in fall campaign; Hugo Boss links with GQ to honor 2018’s noteworthy names; Seabourn sets sail for Cuba in 2019; Rolls-Royce delves into timeless design principles. Entire
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| News briefs Luxury stocks, Crazy Rich Asians, Africa and tariffs – News briefs |  Today in luxury - Trade war threatens reign of luxury stocks; The world of "Crazy Rich Asians" is as crazy in real life; Selling sparkle to Africa’s super rich; US car makers left in the dust as China’s tariff cut boosts Europe, Japan. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Columns How artificial intelligence is changing digital marketing |  AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads? Entire
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