| | Apparel and accessories Burberry offers a look at how companies can navigate difficult times | British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side. Entire
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Research Disconnect exists between brand commitment and execution of diversity and inclusion initiatives | Even as many brands have taken a stand with Black Lives Matter and committed to more equitable hiring practices, there is a disconnect between intentions and actions when it comes to diversity and inclusion programs. Entire
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Automotive Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible | The 2021 LC 500 Convertible is Lexus’ tip of the hat to get out and experience the freedom of fresh air and sunlight as consumers are cooped-up indoors from COVID-19 quarantines and lockdowns. Entire
article | Marketing LVMH, Kering and the new luxury strategy post-COVID-19 | The shifts that we saw over the first half of 2020 will change the playbook for most luxury brands. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail | Luxury Daily’s live news: Sotheby’s sales hit $2.5B, propelled by unprecedented online growth; Calvin Klein welcomes back supermodel for fragrance campaign; Lamborghini turns to events, limited editions for new sports cars; NRF shares concerns over economic recovery as COVID spreads; Preference for online shopping will continue through holidays. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Columns Why you should not put partnership marketing on hold | What does partnership marketing look like in this new normal and how do we go about negotiating partnerships when we cannot even shake hands? Entire
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