Luxury Daily, Aug. 3, 2020 – Luxury brands must think like gladiators to woo China’s youngest consumers
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| | Retail Luxury brands must think like gladiators to woo China’s youngest consumers  |  Mainland China is the biggest hope for luxury in the coming years. Its innovators are already spooking Silicon Valley. Entire
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| Watches and jewelry Is ecommerce really the answer for luxury watches in China? |  Given the unique characteristics of the luxury watch industry and specific purchasing patterns of its target audience, are Chinese ecommerce marketplaces the right platform for high-end watchmakers? Entire
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| Marketing Will virtual livestreamers replace humans in China? |  According to a report by iResearch, there are now 490 million Chinese netizens interested in ACG (anime, comics and gaming) and 390 million with a targeted interest in virtual idols. Entire
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 | Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Dior, prime real estate, supply chain, fashion ad spend and Chinese sneakers |  Luxury Daily’s live news for July 31: Dior joins UNESCO educational response to COVID-19; Prime real estate prices dip beyond Asia in Q2: Knight Frank; Delta Global introduces bespoke supply chain management platform; Fashion ad spend down, with some bright spots: report; Meet the consumer class fueling China’s sneaker market. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Marketing LVMH debuts “Timeless” Instagram series demystifying story behind brand icons |  French conglomerate LVMH has debuted a new series of animated and illustrated videos on its official Instagram account that examines the origins of iconic products with the ancestral knowhow behind them. Entire
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