| | Research Luxury brands should focus on digital to survive slowdown: Forrester | Luxury brands have been challenged by lockdown-induced store closures and, worse, the post-pandemic “revenge spending” that is happening in China is not taking root in the West. Entire
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Strategy 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24 FREE | Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article. First 100 registrants receive Luxury Daily's Future of Luxury special report! Register now – limited seats online. Entire
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Apparel and accessories Mark Cross is adapting to the pandemic with digital services | U.S. leather goods house Mark Cross is adapting to the challenges of the global public health crisis by focusing on a “Survival to Thrival 2020 strategy,” while keeping focus on the brand’s core consumer-centric, digital-first roadmap. Entire
article | Strategy Special invite to join State of Luxury 2021 survey – respondents get exec summary | Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider's point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary. Entire
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Retail What can luxury learn from group buying? | Group buying is the latest buzzword in China ecommerce, with the hashtagged term collecting 4.7 billion views on Weibo. But it is not the first time that a craze for products purchased in large quantities or with friends at reduced prices has emerged in China. Entire
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Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE | We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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News briefs Fendi, Tiffany & Co., Land Rover, TikTok, Launchmetrics and Future of Luxury eConference | Luxury Daily’s live news: Fendi names new face for global Peekaboo campaign; Tiffany & Co. sees signs of recovery after H1 2020 sales impacted by COVID; Land Rover teams with Henry Poole & Co. for collaborative commemoration; TikTok CEO resigns as tensions persist with Trump administration; Launchmetrics offering luxury brands event digitalization services; Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference. Entire
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Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE | Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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Research WeChat Luxury Index: Seizing new digital opportunities | With retail on the rebound, how can brands ride the momentum and fine-tune their digital strategies in China? Entire
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