Luxury Daily, Aug. 20, 2021 – Everyday social media users becoming consumers’ preferred ‘influencers’
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| | Marketing Everyday social media users becoming consumers’ preferred ‘influencers’  |  In the social media age, anyone can take on the role of influencer — which may actually have a large payoff for brands. Entire
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| Watches and jewelry Audemars Piguet plays up its fashion sense |  Swiss watchmaker Audemars Piguet is drawing a connection between haute couture and haute horology in a campaign for its women’s timepieces. Entire
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| Home furnishings Royal Copenhagen, GamFratesi honor natural world with new collection FREE |  Danish porcelain maker Royal Copenhagen has tapped renowned Danish-Italian design duo GamFratesi to offer new perspectives for its new collection. Entire
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 | Webinars Mood of global millionaires in the pandemic-era FREE |  Register now for this free webinar Sept. 15 at 10:30 a.m. to 11:30 a.m. ET (New York time) focused on the mood of global millionaires in the pandemic-era, especially in the United States, China, India, United Kingdom, France and Japan. Join us on this research-based session! Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Rolls-Royce, Estée Lauder, Amazon and Valmont |  Luxury Daily’s live news: Rolls-Royce welcomes orphaned ducklings to Sussex; Estée Lauder sees 13pc sales increase; Amazon reportedly opening large retail stores; Valmont celebrates Armory Show, Publicolor partnerships with VIP Lounge. Entire
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| Media/publishing Will Instagram’s new translation tool win over Chinese consumers? |  With their focus squarely on China’s usual social media suspects of WeChat – Weibo, Douyin, Xiaohongshu and others – global brands often dismiss Instagram as irrelevant to their Chinese marketing strategies. Entire
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