Luxury Daily, April 8, 2021 – Digital authentication tools protect brands, consumers against fake luxury
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| | Apparel and accessories Digital authentication tools protect brands, consumers against fake luxury  |  The growth of ecommerce has contributed to an increase of counterfeit goods, but brand protection teams are turning to digitalization as a way to fight fraud. Entire
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| Events/Causes Thoughtfulness needed in diversity practices: luxury executives |  As luxury conglomerates make strides to become more inclusive organizations, leaders will have to be intentional to ensure consumer-facing efforts are effective and reflective of each brand’s individual DNA. Entire
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| Webinars Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon? FREE |  Join us on this free webinar April 29 at 12 noon to 1 p.m. EDT (New York time) on whether now is the time for luxury brands to consider selling luxury goods on Amazon. Leading experts in intellectual property and luxury retail will discuss the pros and cons, including issues such as fakes, brand reputation and issues of association. Entire
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 | Jewelry Tiffany & Co. encourages pursuits of love, friendship in new campaign FREE |  U.S. jeweler Tiffany & Co. is getting simply sentimental in its latest effort for its Tiffany T collection. Entire
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| Marketing Online marketplaces, entertainment brands top CX index: Brandwatch |  Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Gucci, Saks Fifth Avenue, Mercedes-Benz, Nordstrom and Brioni |  Luxury Daily’s live news: Gucci launches Swiss high watchmaking collection; Saks says no to fur; Mercedes-Benz sees double-digit growth in Q1; Nordstrom elevates in-store experience, global designers with new collaboration; Brioni releases capsule collection with Brad Pitt. Entire
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| Marketing How China is changing the definition of luxury |  Luxury, which is a culture’s most premium form of expression, has always been associated with opulence and classical styles in the West. But that is beginning to change. Entire
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