| | Real estate Affluent flee to second homes in COVID-19 pandemic: Will house prices and rents go up?  |  As dense, big cities such as New York, London and Paris are hit by swathes of COVID-19 cases, some affluent dwellers have fled to more spacious and greener pastures, hinting at a boom for the second-home market. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, June 24 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Marketing Louis Vuitton, Tiffany turn to archives for soothing social media imagery |  Many luxury brands are relying on their archives to communicate and engage with fans on social media as campaigns are put on hold until the economy improves and photo shoots shut down amid coronavirus shelter-in-place orders. Entire
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 | Marketing Rebound strategies for US luxury brands |  Considering the low level of public trust in the U.S. government — partly due to the disorganized and slow response to the COVID-19 crisis — we foresee that American luxury retailers will need additional time to rebound after the virus slows. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Marketing Can Gucci do the renegade? Luxury brands in the era of TikTok |  Unlike Instagram and Facebook, which serve as sources of news and social activism, TikTok remains a place for humor and entertainment, even in the face of the global healthcare crisis. Entire
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| News briefs McLaren, Mr. Porter, Safilo, ANA and Tiffany |  Luxury Daily live news: British sports carmaker McLaren joins VentilatorChallengeUK Consortium; New “At Home With Mr. Porter” is social push by menswear retailer to engage the housebound; Safilo, taking black eye over COVID-19 measures, expects 11-13pc Q1 sales drop in eyewear; In-house agencies most important for producing new creative assets in shadow of COVID-19: survey; Tiffany & Co. commits $1M to WHO, New York Community Trust for COVID-19 relief. Entire
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| Healthcare How the COVID-19 coronavirus – and my own diagnosis – changed how I do business FREE |  COVID-19-infected British Prime Minister Boris Johnson's admittance yesterday to the St. Thomas Hospital in London after a deterioration in his condition brings to the fore a key issue: How to lead in a time of crisis, especially during a healthcare pandemic, when the leader himself is stricken? Entire
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