Luxury Daily, April 6, 2022: Gen Z shoppers find AR experiences, ads more personal: Snap
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| | Marketing Gen Z shoppers find AR experiences, ads more personal: Snap  |  Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality. Entire
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| Watches and jewelry Montblanc soars to unfathomable heights with mountaineer ambassador |  German luxury goods maker Montblanc is taking meaningful contemplation to new heights in an exhilarating new series starring Nepalese mountaineer Nimsdai Purja. Entire
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| Food and beverage Dom Pérignon goes on a culinary journey with renowned chefs |  LVMH-owned Champagne house Dom Pérignon is ruminating on the transformative powers behind Plénitude 2 in a conversational series. Entire
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 | Travel and hospitality Regent shares guest testimonials in authentic video series FREE |  Regent Seven Seas Cruises is letting its passengers do the talking in a new campaign. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Farfetch, Neiman Marcus, Dior, Mercedes, Saks and Lamborghini |  Luxury Daily’s live news: Farfetch invests $200M in Neiman Marcus partnership; Christian Dior, UNESCO further commit to empowering women; Mercedes-Maybach launches limited-edition Virgil Abloh S-Class; Saks opens exclusive pop-up shop with Zero Bond; Lamborghini to auction last Aventador Coupé with NFT. Entire
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| Government What does Shanghai’s lockdown mean for China and the rest of the world? |  As part of its continued zero-COVID policy, authorities have implemented a severe two-phase lockdown, which brought the city of 26 million residents to a standstill. Entire
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