Marketing Conversational customer connections will transform marketing  |  NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers. Entire
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| Luxury Memo special reports Automotive – Luxury Memo special report |  Luxury automobiles have long been a sign of wealth and comfort, but in recent years they have evolved to indicate the technology and innovation of the future. Entire
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| Strategy Register now: Women in Luxury conference New York, May 9 FREE |  Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating. Entire
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 | Marketing Top 10 multichannel marketing efforts of Q1 |  Physical brand experiences today rarely exist in a bubble, with digital content and social media expanding the impact of marketing efforts. Entire
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| Marketing Consumer behavior with tech is constantly evolving: Forrester FREE |  NEW YORK - The notion that marketers can predict what consumers will or will not adopt is an immense misstep that can damage a brand, which has been proven by luxury’s past habits. Entire
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| Apparel and accessories Tod’s shoes reveal women’s inner thoughts despite what they might say |  Italian fashion label Tod’s is gathering diverse personalities in art and fashion to reveal the contrasting sides of their characters as they struggle to conduct themselves without phones. Entire
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 | Marketing Leading marketers own their digital destiny, says Google exec |  NEW YORK – While so many luxury marketers have access to data, a Google executive is stressing the importance of acting on this information in real time. Entire
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| Marketing Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | News briefs BMW, Karma, Graff, Marcolin, AccorHotels and Ssense – Live news |  Luxury Daily's live news from April 5 - BMW becomes latest luxury marque to launch subscription service; Karma unveils SoCal-inspired electric car campaign; Graff Diamonds to create first fragrance line with Inter Parfums; Marcolin expands luxury eyewear distribution to Mexico in new partnership; AccorHotels grows presence in Africa with acquisition of Mantis Group; Ssense continues targeting young consumers by acquiring Polyvore. Entire
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| News briefs Kering, Dolce & Gabbana, fashion’s wage gap and Quintessentially – News briefs |  Today in luxury – Hedi Slimane awarded 9.3M euros in case against Kering; Dolce & Gabbana has rejected offers, sets up trust: paper; Major fashion names among worst offenders in Britain gender pay gap; Meet the queen of luxury. Entire
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| Real estate Stephanie Anton’s new mission: enhanced marketing, tech in luxury real estate |  Stephanie Anton takes over from Paul Boomsma as the newly installed president of Luxury Portfolio, a Chicago-based organization whose marketing backing helps luxury real estate brokers with their high-end listings. Entire
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