Luxury Daily, April 5, 2021 – Is Snapchat the answer to bridging AR with ecommerce?
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| | Marketing Is Snapchat the answer to bridging AR with ecommerce?  |  Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences. Entire
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| Travel and hospitality Future of luxury travel soaring to extraordinary heights |  If one is looking forward to the future of luxury travel, they may want to look up, as it involves flying cars as well as more autonomous vehicles. Entire
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| Apparel and accessories Luxury needs authentication and authenticity to fight counterfeit goods FREE |  With the proliferation of counterfeit luxury goods continuing to grow, high-end brands will need to emphasize craftsmanship and service while leveraging technology to combat this expensive and widespread problem. Entire
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 | Retail Flagship stores in cities can attract higher-spending shoppers |  What was originally perceived as a mass and detrimental exodus of consumers to the suburbs may actually be a chance for retailers' revival. Entire
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| Webinars Webinar: Brand Protection in a Post-COVID World FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Jewelry Brilliant luxury substitutes: The case for lab-grown diamonds is not flawless, but it is pretty good |  The jewelry sector will have to wait until prices of lab-grown diamonds stabilize. When that happens, I think jewelry brands will split into three categories. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs LVMH, Louis Vuitton, COVID-19, Sotheby’s, Kim Jones and brand protection webinar |  Luxury Daily's live news: LVMH announces semi-finalists for 2021 Prize; Louis Vuitton launches new unisex cologne perfume; COVID-19 cases surge in Europe, US continues vaccine rollout; Sotheby’s expands presence in Middle East; Dior’s Kim Jones, Converse partner on Chuck 70 collection; Webinar: Brand Protection in a Post-COVID World. Entire
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| Columns Defining luxury brands’ post-COVID-19 Amazon strategy FREE |  More than 1 billion fashion products had been ordered via the online giant last year – and that is before taking into account any parallel categories such as cosmetics. Entire
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