| | Retail Loyalty programs should prioritize customer, not sales | NEW YORK – With the boom in luxury ecommerce and high-end direct-to-consumer brands encouraging more shoppers to experiment, retailers have a chance to rework their loyalty programs into more engaging experiences. Entire
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Marketing What can luxury brands learn from DTC disruptors? FREE | NEW YORK – As direct-to-consumer brands find success through honesty and consumer empowerment, more established companies can leverage similar strategies as they work to reach a new generation of affluents. Entire
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Strategy Register now: Women in Luxury conference New York May 9 FREE | Register now for Luxury Daily's 3rd annual Women in Luxury conference Thursday, May 9 in New York. Meet with speakers from Chanel, Ritz-Carlton, Apple, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, 11 Honoré, Unity Marketing, Ipsos Affluent Intelligence, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, Luxury Brand Partners, ReVive Skincare, One Ocean Beauty, MiaDonna and Coresight Research. Limited seating. Entire
article | Marketing Top 10 social media efforts of Q1 | Luxury brands spoke to the cultural zeitgeist, using social media to weigh in on everything from the Super Bowl to trending hashtags. Entire
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Marketing Brands must contextualize consumer journeys: Thunderhead exec | NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration. Entire
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Luxury Memo special reports Home furnishings – Luxury Memo special report | As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen. Entire
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Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE | This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE | Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world's leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence. Entire
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News briefs Jean Paul Gaultier, Hermès, Aerin, Givenchy, Shiseido, Aston Martin and Sotheby’s – Live news | Luxury Daily's live news from April 3 - Jean Paul Gaultier is latest brand to collaborate for streetwear; Hermès crosses the line to downtown; Aerin debuts on the West Coast with pop-up; Givenchy gives the microphone to consumers; Shiseido focuses on China strategy with new office; Aston Martin, Sotheby’s host one-make auction during Monterey Car Week. Entire
article | News briefs Trussardi, car sharing, blockchain and Hudson’s Bay – News briefs | Today in luxury - Trussardi introduces second chapter of new course; Car-sharing offers ways to profit from or ditch personal car; Singapore's biggest online mall fights Alibaba with blockchain; Hudson’s Bay sales fall, profit rises. Entire
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Columns Chemicals in our clothes | Monday’s New York Times had an article called “How to Minimize Exposures to Hormone Disrupters.” And it’s pretty terrifying. But here’s the truth: everything we wear is coated in chemicals. Everything. Your favorite T-Shirt, your workout gear, your underwear. Entire
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