Luxury Daily, April 4, 2017 – Travelers from Southeast Asia drive majority of luxury growth: report
| | Retail Travelers from Southeast Asia drive majority of luxury growth: report | Chinese travelers represent the largest bloc of luxury consumers in the world, suggesting that luxury brands need to pay more attention to their international customers. Entire
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Media/publishing Save more than 22% on Luxury Daily | Never miss a luxury moment. Access the latest luxury business news and analysis. Check the $12 for 12 weeks offer and get 22 percent off the annual subscription price. Entire
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Apparel and accessories Chanel debuts music video starring brand ambassador Kristen Stewart | French fashion house Chanel is recruiting brand ambassador Kristen Stewart for a musical number to promote the brand’s newly released Gabrielle bag. Entire
article | Marketing Register now: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3 | Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article. Entire
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Marketing Top 10 luxury social efforts of Q1 2017 | Similar to advancements in mobile marketing, luxury brands have tapped social media to present target consumers with immersive experiences that maintain allure. Entire
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Apparel and accessories Montblanc collects personal writing memories to tackle illiteracy | Germany’s Montblanc is penning a new chapter in its work with UNICEF as it looks to provide children with educational tools for success. Entire
article | Apparel and accessories Dolce & Gabbana’s recipe for brand connection takes viewers to Italy | Italian fashion label Dolce & Gabbana is putting its Italian heritage in the forefront of the promotion for its latest collection, taking on the role of cooking show producer. Entire
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Automotive Ultra-luxury automakers severely lacking in digital capabilities: L2 | A new report from L2 is showing that between standard luxury and ultra-luxury auto brands, there is a substantial gap in digital offerings with the latter falling increasingly behind. Entire
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News briefs Burberry, April Fools’, Balmain, ShowBoats International and Audi – Live news | Luxury Daily's live news from April 3 - Burberry retools beauty business with Coty licensing deal; Luxury gets in on the joke with April’s Fools pranks; Balmain appoints Massimo Piombini as CEO; ShowBoats International takes a stronger stance on luxury as a whole; Audi to acquire Silvercar as on-demand mobility heats up. Entire
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News briefs Mergers, Condé Nast, Bangkok and Tesla – News briefs | Today in luxury marketing - Mergers could be the new trend in luxury; Inside Condé Nast’s digital strategy; Luxury condos are luring Asia’s superwealthy to Bangkok; Tesla, on a hot streak, passes Ford in investor value. Entire
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