| | Retail Should luxury brands sell on Amazon? | Despite being the dominant force in ecommerce, technology powerhouse Amazon has not been able to convince most luxury labels to join its marketplace for a host of reasons. Entire
article |
Food and beverage Rémy Martin partners with Usher for music history lesson | French Cognac brand Rémy Martin is celebrating the union of two cultures in a thought-provoking campaign with multi-Grammy Award winning artist Usher. Entire
article |
Marketing Registration open for Women in Luxury 2021 eConference June 2 FREE | Register now for Luxury Daily's fourth annual Women in Luxury eConference Wednesday, June 2. Speakers include senior executives from Louis Vuitton, Saks Fifth Avenue, Apple, Moët Hennessy, Farfetch, Bal Harbour Shops, Wheels Up, Mandarin Oriental, Cosabella, Artsy, Modern Mirror, Beverly Hills Conference & Visitors Bureau, SelfSells, Coresight, McCann Worldgroup, Architectural Digest, Black Interior Designers Network and the Sedhom Law Group. Entire
article | Apparel and accessories Luxury handbags 200pc less likely to end up in landfill: Fashionphile FREE | Luxury handbag buyers are extremely unlikely to throw out their handbags after years of use, according to new research from Fashionphile. Entire
article |
Apparel and accessories Burberry celebrates multifaceted femininity in new effort | British fashion label Burberry is exploring the freedom of femininity in a new effort for its autumn/winter 2021 collection. Entire
article |
Media Why luxury brands need to think like media platforms | Companies that shifted to a content commerce-based marketing approach have thrived, attracting online traffic and positioning themselves for long-term post-COVID success on a global scale. Entire
article |
News briefs LVMH, Kering, Richemont, Valentino, Prabal Gurung and Saks | Luxury Daily’s live news: LVMH, Kering and Richemont participating in sustainable jewelry program; Valentino partners with Levi’s on exclusive denim line; Parabal Gurung collaborates with Etsy on home décor line; Saks promotes mental wellbeing in multichannel activations. Entire
article |
Columns How luxury brands can use data to make digital experiences more human | Pioneering companies are using millions of data points, from their keystrokes to how they physically interact with their smartphones, to build “behavioral biometrics” profiles of their customers. Entire
article |
|
|
|