Marketing How brands of any age can work to build an enduring legacy  |  NEW YORK – To build a brand that will stand the test of time, little decisions and short-term effects are important, but not as much as establishing a long-term identity. Entire
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| Apparel and accessories Luxury, function driving accessories sales growth FREE |  As consumers seek out more experiences than things, accessories sales overall are down, but designs that offer luxury, function or both are seeing growth. Entire
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| Strategy Countdown begins: Register now for Women in Luxury New York 2018 FREE |  Register now for the 2nd annual Women in Luxury conference New York Wednesday, May 9. Speakers include senior execs from Chanel, Apple, UBS, Bally, BMW, Richemont’s Piaget, Kering’s Ponant, Dodo, Pomellato and Boucheron brands, Estée Lauder, Lalique, John Hardy, Links of London and Folli Follie, Boston Consulting Group, Assouline, Wavemaker, Shanker Inc., BPCM, Michael Aram, Quintessentially, Luxury Institute, Luxury Marketing Council and Centaur Media. Limited seating. Entire
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 | Retail Selfridges journeys to The Flipside to study luxury’s meaning |  British department store chain Selfridges is immersing consumers in an exploration of luxury’s modern meaning through a multi-sensory exhibition. Entire
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| Travel and hospitality Where are the affluent traveling this summer? |  While Europe is still overwhelmingly the preferred travel destination of the world’s wealthy travelers, non-European countries have been seeing significant gains in popularity. Entire
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| Blog Top 5 brand moments from last week |  The demographics of luxury consumers are expanding rapidly beyond the traditional older white people who have made up luxury's base for so long. Entire
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 | Luxury Memo special reports Museums of luxury – Luxury Memo special report |  Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history. Entire
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| Research Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE |  The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription. Entire
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| Strategy Subscribe now: $12 for 12 weeks FREE |  Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price. Entire
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 | News briefs Robb Report, Marc Jacobs, Raffles, Barneys, Four Seasons and Madison Avenue – Live news |  Luxury Daily's live news from April 27 - Robb Report explores stories behind “rare treasures” in Facebook Watch series; Marc Jacobs makes accounts payable systems more efficient; Raffles enters North America with prestigious Boston location; Barneys modernizes content marketing through podcasting; Four Seasons brings its customer service to the airport; Madison Avenue nourishes its art community with gallery tours, talks. Entire
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| News briefs Luxottica, blockchain technology, Daimler and Dior – News briefs |  Today in luxury – Luxottica sales dented in Q1, but outlook for year confirmed; The gatekeeper to trust: How blockchain could infiltrate luxury; Daimler upbeat on profit outlook as luxury cars offset spending; China's top court rules for Dior in trademark case. Entire
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| Software and technology Dior has fastest-loading mobile, desktop sites in luxury in past 6 months |  Catchpoint’s newest analysis of site performance (speed) in the luxury ecommerce sector highlights a clear recognition of the importance of Web-based sales and, by extension, superior Web performance to fuel these sales. Entire
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